A free revenue goal calculator & growth plan check

Will your plan hold?

Answer a few questions and get a straight read on your growth plan — what's realistic at your economics, where it cracks first, and what to fix before the number is yours to defend. Free, benchmarked against real companies. No spreadsheet required.

Free to sign up · no spreadsheet · we open access by hand
Your report · Verdict
Readiness 72·B
A stretch

Reachable, but it leans on capital or more time than economics.

New / mo
43
Spend / mo
$17K
Customer value
$3,075
Cost / customer
$400
You vs companies
P25medianP75
Benchmarked against real companies
B2B SaaSE-commerceAgency / servicesMarketplaceInfo-product
Grounded in data

SaaS and e-commerce benchmarks: CAC, LTV, churn and conversion rates from real companies.

3.5%
Median visit → signup
B2B SaaS
6%
Median signup → paid
B2B SaaS
3.5%
Median monthly churn
B2B SaaS
Healthy LTV / CAC floor
rule of thumb
$400
Typical cost per customer
paid social, SaaS
6 mo
Ramp for content / SEO
to repeatable volume
35%
Median signup → paid
e-commerce
8%
Median monthly churn
e-commerce
Why Veritess

A spreadsheet holds your assumptions. Veritess tells you which one won't hold.

The old way
  • 01Reverse-engineer the target in Sheets
  • 02Defend numbers you're not sure of
  • 03Find out it was a stretch in Q3
  • 04Rebuild the model every time assumptions change
The new way
  • 01Answer a few questions, get a feasibility verdict
  • 02Know which number breaks first — and why
  • 03See where your plan stands against real company benchmarks
  • 04Walk into the review with data-backed numbers behind you
Start my read
Free to sign up · no spreadsheet · we open access by hand
Your report · Channels
vs your economics
Content / SEOAffordable
CommunityAffordable
Paid searchTight
Paid socialToo costly
Two channels fit your CAC. Start there; paid social can't pay back yet.
The report

A report, not a dashboard.

It leads with judgment — the call and the one thing to fix — and puts the numbers underneath as proof, measured against companies like yours. A working document for you, not a slide for the client.

  • Opens with a verdict, not a chart to interpret
  • Every claim checked against real benchmarks
  • Export it when you need to defend the plan
What you'll learn

Six things your marketing plan should already tell you.

Is the plan realistic

A verdict — reachable, a stretch, or hard — with the one number that decides it.

Where you fool yourself

Your assumptions against ranges from real companies in your space.

Which channels you can actually afford

Acquisition channels judged against your unit economics, not a wishlist.

When you'll hit the number

A month-by-month trajectory at your spend — with the real date, not the promised one.

What to fix first

The single highest-leverage move, then the order of the rest.

Something to defend it with

A clear write-up to put in front of your boss — the call, the risks, the plan.

Personalized

Tuned to your business.

  • Your business type
  • Your current economics
  • Your stage and runway
  • Your acquisition channels
  • Benchmarks for your vertical
How it works

From a goal to a decision.

01
Answer a few questions
Goal and economics — about two minutes.
02
The engine + AI read it
A model does the math; AI explains it in words.
03
Get your report
Verdict, the one fix, channels and a plan.
04
Track it monthly
Plan vs actual, with a live goal date.
Start my read
Free to sign up · no spreadsheet · we open access by hand
Pro — tracking

Watch the plan vs reality.

Connect GA4 and Stripe and the report updates itself — plan vs actual on every metric, with a goal date that recomputes as data lands.

GA4StripeGoogle Sheets
Plan vs actual · this month
2 behind
New customerson track
Signupsbehind
Revenueon track
Churnbehind
What the report covers

Every section, opened up.

Diagnosis5 parts
VerdictThe gapHonesty vs peersForecast
Channels6 parts
Content / SEOPaid social & searchCommunityOutbound
Plan4 parts
First moveEconomicsMoney & paceRetention
Pro — tracking3 parts
Plan vs actualInvestor briefScenarios
2 min
to answer the questions
5
verticals benchmarked
$0
to start
Monthly
plan vs actual loop
Access

Free today. Pro is coming.

Free
Available now

The core report — everything you need to get a verdict and a plan.

  • Verdict, gap and bottleneck
  • Benchmarks vs real companies
  • Channels and a step-by-step plan
  • Report by email + partial PDF
Start my read
Pro
Soon

Live tracking, scenarios and an investor-ready brief. Pricing comes later — be first to know when it lands.

  • Live plan vs actual, every month
  • Auto-sync from GA4 & Stripe
  • Scenarios and what-if plans
  • Investor brief + full PDF export
Join the waitlist

Creates a free account and puts you in the queue. One email when it is your turn.

FAQ

Good to know

Is this just a calculator?

No. The math is the substrate, not the product. A calculator confirms the number you already typed; Veritess makes a call — what's realistic, where the plan breaks first, and what to fix — and uses the numbers as proof.

What if the target was handed to me from above?

Then this is for you. Put the target in and Veritess tells you whether it holds at your economics, where it breaks, and what it would actually take — so you walk into the conversation with evidence instead of a gut feeling.

Where do the benchmarks come from?

Curated ranges from real companies by vertical — the comparison you can't run on your own. That's what turns your assumptions from guesses into a defensible position.

How do I know if my revenue goal is realistic?

Feed in your goal and your current economics — CAC, price, churn — and Veritess runs it against benchmarks from companies in your vertical. If the math only works with a CAC or conversion rate no one in your space hits, the goal isn't realistic yet. That's the read, not a guess.

What's a good LTV:CAC ratio?

3:1 is the usual floor; 4:1 and up is healthy for most B2B SaaS. Below 3:1, you're paying too much to grow. Veritess checks your ratio against real companies in your vertical, not a rule of thumb that may not fit your model.

How much should I spend on marketing to hit my revenue goal?

It depends on your CAC, your close rate and how fast you need the number. Veritess works backward from your goal to the customers, leads and budget required at your actual unit economics — not a flat percentage-of-revenue rule.

What's a good signup-to-paid conversion rate?

For B2B SaaS, the median sits around 6%; e-commerce checkout conversion runs much higher. What matters is how your number compares to your vertical — Veritess benchmarks it for you instead of leaving you guessing against a generic average.

Is Veritess free?

Yes. The core report — verdict, gap, benchmarks — is free. Pro adds live plan-vs-actual tracking and an investor brief, coming soon.

See where your plan stands

Before you put your name on the number, find out if it holds.

Start my read