A number for the year is not a plan.
We show you whether yours holds.
You name what you want to earn. Veritess breaks it into traffic, signups, activated users, customers and budget — then says plainly whether it closes on the numbers you have today.
Not a dashboard. A report that finishes the argument.
Every screen opens with the conclusion and puts the numbers beside it as evidence — not the other way round.
Where the money goes and what it returns
See which channels actually carry the plan and which only spend the budget. Take one out and watch the projection move.
See the channel read
Where the plan starts to come apart
Conversion, retention and money in one picture — with the month-by-month figures you have to hold to arrive.
See the funnel
Where the plan actually lands
The honest projection, not the wished-for one: what this budget reaches, what it misses by, and what moves the date.
See the forecast
What actually holds the goal back
Every lever run through the same engine, side by side — and whether it's a marketing, product or retention problem. When they tie, we say so instead of inventing a winner.
Find the bottleneck
What to do on Monday
Named moves with an expected effect and a price, ordered by impact. No 'improve conversion'.
See the planWe don't guess — we check
Most growth plans do not fail because the ambition was too large. They fail because nobody reconciled the number with the arithmetic underneath it.
Veritess brings three things together: your own figures — revenue, what a customer pays, your gross margin, churn and conversion at every funnel stage; market benchmarks for your ACV band — so you can see where the plan quietly bets above the median; and the arithmetic of the decomposition — how many customers, activated users, signups and visits each month the number actually requires — including the customers you'll lose to churn.
The verdict sits where all three agree. If the goal does not close, we say so plainly and show what is holding it, instead of suggesting you try harder.
How the verdict is calculated — and where it's weak →verdict
Goal → Decomposition → Verdict → Plan
Four steps, no integrator, and no 'first connect your data'.
Goal
- What you want to earn, and by when
- Where you are now — revenue, price per customer, conversion at each stage, S&M spend, margin and churn
- Six questions, no account, nothing to connect
Decomposition
- How many new customers it takes every month — including the ones that replace churn
- What that means in activated users, signups and traffic at your conversion rates
- How much S&M spend that takes at your fully loaded CAC
Verdict
- Whether the goal closes on today's numbers — yes or no
- What one customer costs (fully loaded CAC) against the margin they bring over their lifetime (LTV:CAC and payback)
- Where the plan bets above the median for your ACV band, and what that costs the date
Plan
- Moves in order of impact, each with an expected effect and a price
- What the date does if you shift one lever instead of all of them
- A report you can put in front of a founder or an investor
Six questions. One honest answer.
The same engine as the report, running in this page. No account, nothing saved.
What recurring revenue do you want in 12 months?
Annual (ARR): monthly revenue a year from now, times 12.
Example figures from our methodology
How it works
Watch the demo →Nothing to connect
Six answers and the report exists. No integrations, no engineers, no week of onboarding.
Numbers, not vibes
Every calculation is open: you can see the formula behind each figure and what changes if an input moves. Benchmark ranges are directional for now — here's why.
Checked against benchmarks
Your rates are set against companies in your ACV band — a $50/mo tool and a $50k contract aren't judged by the same median.
A report, not a screen
What you get is a document — verdict, constraint and plan — built to be shown to other people.
Deterministic, not generated
Every number comes from one set of formulas you can read. No language model touches your figures. See the formulas
One goal, one arithmetic, one report.
The report
Verdict, bottleneck, channels, funnel, forecast and plan — as sections, each led by its own conclusion.
Simulation
Move a lever, see what happened to the date and the budget. Not a separate calculator — the same decomposition.
Re-report
The next report lands on top of the last one: where you actually got to, and which lever drifted.
Want to know whether your goal holds?
Six questions, two minutes. No account — the verdict shows up straight away.
Prefer a spreadsheet? Get the free unit economics template — every formula from our methodology, for Excel and Google Sheets.
Download the template